OMO: Pray for Kay

Detergent brand, OMO, evolved its brand purpose to inspire consumers to take action against deforestation in Vietnam.

Campaign details

Brand: OMO Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agency: Click Media Market: Vietnam Industries: Laundry products Media channels: Newspapers, Online display, Online video, Search marketing, Social media, Websites & microsites, Word of mouth, influencers 1 - 3 million

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