Old Spice: Guest Starring… Old Spice

Male personal care brand Old Spice engaged YouTubers to help run a meme-based campaign using brand ambassador Isaiah Mustafa to launch its anti-perspirants and body sprays in Israel.

Campaign details

Brand: Old Spice Brand owner: Procter & Gamble Lead agency: MediaCom Connections Tel-Aviv Contributing agencies: YouTube, Google Market: Israel Industries: Fragrances, perfumes Media channels: Content marketing, Online video, Social media, Word of mouth, influencers Up to 500k