Oh Henry!: 4:25 Hunger Bar Launch

Candy bar Oh Henry! reclaimed the number one spot in the candy bar market from rivals Snickers and Mars, and staked a claim to the untapped cannabis-induced 'munchies' space.

Campaign details

Brand: Oh Henry!Brand owner: The Hershey CompanyLead agencies: UM Canada, AnomalyContributing agencies: Reprise, MINTCountry: CanadaIndustries: ConfectioneryMedia channels: Events & experiential, Integrated, Online video, Outdoor, out-of-home, Packaging & design, Product & sampling, Public relations, Social media, Word of mouth, influencers 500k - 1 million

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