Oatly: Ditch Milk

Oat milk brand Oatly used a controversial campaign to raise awareness of an important issue and grow sales.

Campaign details

Brand: Oatly Brand owner: Oatly Agencies: PHD Media, Juno, Oatly Department of Mind Control Market: Sweden Industries: Integrated, Newspapers, Online video, Outdoor, out-of-home, Public relations, Social media, Television Media channels:Milk an 1 - 3 million

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