Nuveen: Rerank the Rich

Asset management firm Nuveen joined with publisher Forbes to re-rank its Forbes 400 list of billionaires to reclaim its leadership in the responsible investing space in the US.

Campaign details

Brand: Nuveen Brand owner: Nuveen Agencies: MullenLowe US, Mediahub (US) Market: United States Industries: Investment Media channels: Content marketing, Online display, Sponsorship media Budget: 500k - 1 million

Executive summary

Born in Chicago, Illinois in 1898, asset management firm Nuveen was founded on an investing philosophy designed to drive returns and positive societal impact with every dollar invested. This is an approach the financial industry now calls 'responsibl