Nike Women: Back to the Beginning

Sports brand Nike partnered with top female athletes to create an experiential outdoor campaign to grow relevance in the women's sector in China.

Campaign details

Brand: Nike Woman Brand owner: Nike Lead agency: Mindshare China Contributing agency: Wieden + Kennedy Market: China Industries: Sportswear Media channels: Outdoor, out-of-home, Word of mouth, influencers Budget: 10 - 20 million

Executive summary

Nike

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