NHS England: We are the NHS – Then, now, always

The NHS, the world's largest free-to-residents public healthcare system, used an integrated channel approach to relaunch its recruitment drive during COVID-19 in the UK.

Campaign details

Brand: NHS England Brand owner: HM Government Lead agencies: MullenLowe London, Mediahub UK Contributing agencies: MGOMD, Freuds, 23Red Market: United Kingdom Sector: Military & emergency services Media channels: Email marketing, Livestreaming, Online display, Online video, Radio & audio, Search marketing, Social media, Television, Video on demand, Websites & microsites, Word of mouth, influencers 5 - 10 million