NHS England: We are Nurses. We are the NHS.

The UK's NHS, the world's biggest free-to-residents healthcare system, used a multichannel campaign to inspire the next generation of nurses to apply to study.

Campaign details

Brand: NHS England Brand owner: NHS Lead agency: MullenLowe Group UK Contributing agencies: Freuds, 23Red, Manning Gottlieb OMD Market: United Kingdom Industries: Military and emergency services Media channels: Content marketing, Email marketing, Integrated, Online video, Public relations, Radio & audio, Social media, Television, Websites & microsites, Word of mouth, influencers 3 - 5 million