Nescafé: Break Out of the Outbreak

A multi-platform campaign saw instant coffee brand Nescafe resonate with consumers and drive e-commerce sales in China.

Campaign details

Brand: Nescafé Brand owner: Nestlé Agencies: Mindshare China, Publicis China Market: China Industries: Hot drinks Media channels: Gaming & in-game advertising, Liivestreaming, Mobile & apps, Online display, Social media, Word of mouth, influencers Up to 500k

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