Narellan Pools: Diving into data for Narellan Pools

This case study shows how Australian swimming pool builder, Narellan Pools, accelerated business growth by using Big Data to target customers at the precise times they were most likely to buy a pool, with creative focused on the "first dive in moment", identified as a powerful motivator in buying.

Narellan Pools: Diving into data for Narellan Pools

Luke Brown, Angela Smith and Adam Shar

Campaign Details

Brand: Narellan Pools Brand Owner: Narellan Pools Lead Agency: Affinity Country: Australia Industry: Gardening, Home improvement, Home improvement retail, Property & construction Magazines – consumer, Online display, Online video, Search, Social media Up to 500k

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