Munchee: Disappearing influencers
Gimhani Alahakoon, Vino De Silva, Shalendra Mendis
Biscuit brand Munchee 'unpublished' some of the country's biggest online influencers to highlight the importance of imagination to children in Sri Lanka.
Campaign details
Brand: Munchee
Brand owner: Ceylon Biscuits
Lead agency: Wavemaker Sri Lanka
Contributing agency: Magnus Creative (Pvt) Ltd
Market: Sri Lanka
Sector: Bread, cake, biscuits
Media channels: Word of mouth, influencers
Budget: Up to 500k
Executive summary
