Mastercard: Astronomical Sales

In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.

Campaign details

Brand: MastercardBrand owner: MastercardLead agency: FP7 McCann DubaiContributing agencies: Carat, DigitasLBIMarket: United Arab EmiratesIndustries: Credit cards & loansMedia channels:Events & experiential, Mobile & apps, Online...