Mastercard: Astronomical Sales

In the slowest part of Dubai's retail season, payment card brand Mastercard built a unique sale tied to a rare eclipse that put its brand literally in full view of the country's shoppers.

Campaign details

Brand: Mastercard Brand owner: Mastercard Lead agency: FP7 McCann Dubai Contributing agencies: Carat, DigitasLBI Market: United Arab Emirates Industries: Credit cards & loans Media channels: Events & experiential, Mobile & apps, Online display, Outdoor, out-of-home, Print - general, unspecified, Public relations, Sales Promotion, Social media, Virtual & augmented reality 500k - 1 million