Maserati: Redefining media strategy to increase brand engagement

Dr. Viral Nagori

Luxury car-maker Maserati created a member-get-member social media campaign, with WeChat as its central platform, to drive engagement and sales in China.

Campaign details

Brand: MaseratiBrand owner: Fiat Chrysler GroupAgency: Fugumobile LimitedMarket: ChinaIndustries: Livestreaming, Mobile & apps, Online video, Sales promotion, Search marketing, Social media, Word of mouth, influencersMedia channels:Luxury...

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