Maserati: Redefining media strategy to increase brand engagement

Dr. Viral Nagori

Luxury car-maker Maserati created a member-get-member social media campaign, with WeChat as its central platform, to drive engagement and sales in China.

Campaign details

Brand: Maserati Brand owner: Fiat Chrysler Group Agency: Fugumobile Limited Market: China Industries: Livestreaming, Mobile & apps, Online video, Sales promotion, Search marketing, Social media, Word of mouth, influencers Media channels: Luxury automotive Up to 500k

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