Maison Birks: Spoiler Alert!

Jeweller Maison Birks drove sales of engagement rings by targeting potential customers via anonymous ads on social media in Canada and the US.

Campaign details

Brand: Maison Birks Brand owner: Maison Birks Agency: Touch� Market: Canada Industries: Search marketing, Social media Media channels: Luxury retail Budget: Up to 500k

Executive summary

There are two ways a marriage proposal can go wrong:

  • They say no.