L'Oréal (Multiple brands): Fueling digital automation across brands and markets with e-retailer data
Mads Bindseil, Camilla Gad Damkjaer, Kasper Zoffmann Jessen
Personal care company L'Oréal used a bespoke AI to deliver increasingly efficient Facebook media investments across its brands in the Nordics and grew online sales across four markets.
Campaign details
Brand: L'Oréal (Multiple brands)
Brand owner: L'Oréal
Agency:
Wavemaker A/S
Market: Denmark, Finland, Norway, Sweden
Sector: Toiletries & cosmetics (general)
Media channels: Social media, Websites & microsites
Budget: 500k - 1 million
Executive summary
