L'OR: Big Coffee Day

Louise Løbner Malmborg

Coffee brand L'OR partnered cinema chain Nordisk Film Biografer to drive awareness and sales of its Nespresso-compatible capsules in Denmark via a scented cinema ad and on- and offline activities.

Campaign details

Brand: L'OR Brand owner: Jacobs Douwe Egberts (JDE) Agencies: Havas Denmark, Dansk Reklame Film Market: Denmark Industries: Cinema, Competitions & contests, Email marketing, Events & experiential, Mobile & apps, Online video, Packaging & design, Point-of-purchase, in-store, Product sampling, Sales promotion, Search marketing, Social media, Sponsorship - event, property, Hot drinks Up to 500k

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