Lifebuoy: The Ritual of Karma Wash Off

Lifebuoy, the soap brand, created a meaningful brand association with an important festive season to reach millennials in Vietnam.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Global MullenLowe, MullenLowe Mishra, CTO � TOPGROUP, Moworks Production Studio Market: Vietnam Industries:Mobile & apps, Online video, Social media, Vi Bath toiletries, soaps 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands