Lifebuoy: How Vietnam beat Rest of the World

Soap and hand sanitiser brand, Lifebuoy, assisted the Government in a behaviour-change communication plan to effectively fight COVID-19 in Vietnam.

Campaign details

Brand: Lifebuoy Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agencies: Biz-Eyes, ZEE, Lava Digital Media Market: Vietnam Industries: Bath toiletries, soaps Media channels:Online video, Outdoor, out-of-home, Product sampling, 3 - 5 million

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