L'Enfant Bleu: Undercover avatar

French child welfare association L'Enfant Bleu created an in-game confidante to enable children to speak out about abuse.

Campaign details

Brand: L'Enfant Bleu Brand owner: L'Enfant Bleu Agency: Havas Sports & Entertainment Market: France Sector: Charities & voluntary organisations Media channels: Gaming & in-game advertising, Public relations, Word of mouth, influencers No budget