Lay's: Break The Wall

Snack brand Lay's connected TV and social media to win attention and brand love across China.

Campaign details

Brand: Lay's Brand owner: PepsiCo Lead agency: Mindshare China Contributing agency: Carnivo Market: China Industries: Savoury snacks, potato chips Media channels: Online video, Social media, Sponsorship - media, Word of mouth, influencers Budget:5

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