Lancôme: Parcel from Paris

Lancôme, the beauty brand, created its A Parcel from Paris campaign to become the number one brand in its category on Tmall in China during 2018 Single’s Day.

Campaign details

Brand: Lancôme Brand owner: L'Oréal China Lead agency: Mindshare Contributing agency: iblue communications Country: China Industries: Luxury toiletries & cosmetics Media channels: Events & experiential, Livestreaming, Online display, Online video, Social media 10 - 20 million

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