KitchenAid: SEO trend spotting

Kitchen appliance manufacturer KitchenAid employed a content strategy based on SEO data to raise awareness of the brand in the 'maker' audience during lockdown in Australia.

Campaign details

Brand: KitchenAid Brand owner: Whirlpool Corporation Agency: Havas Media Australia Market: Australia Sector: Home appliances Media channels: Content marketing, Search marketing, Websites & microsites Budget: Up to 500k

Executive summary

In 2020, Australians spent a lot of time at home in lockdown and this situation created opportunities for KitchenAid to get closer to its audience and support them through this difficult period.

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