Kia Cadenza: Luxury Transformed

Automobile brand Kia created a live immersive experience, supported by digital, social and search, to raise awareness and drives sales of its Cadenza model in the US.

Campaign details

Brand: Kia Brand owner: Kia Motors America Lead agency: Canvas Worldwide, T Brand Studios Contributing agencies: Innocean Worldwide Country: North America Industries: Mid-size, large family cars Media channels: Events & experiential, Mobile & apps, Online display, Social media, Virtual & augmented reality 3 - 5 million