JetBlue: AirSMR

Airline, JetBlue, turned stressful holiday travel into a calming experience to lure new customers during the Christmas travel period with its AirSMR campaign in the US.

Campaign details

Brand: JetBlue Brand owner: JetBlue Agency: MullenLowe US Market: United States Sector: Airlines Media channels: Online video, Social media Budget: Up to 500k

Executive summary

The only thing more stressful than the holidays is traveling during the holidays. So, how could US airline, JetBlue, on a shoestring budget, cut through the negative noise and create positivity during the most cluttered time of year: Christmas? By re