Jacaranda FM and East Coast Radio: Radio's relevance in lockdown through first-party data

Commercial radio stations Jacaranda and East Coast Radio harnessed the power of qualitative data to better understand their audiences and position radio at the forefront of information sharing in South Africa while also boosting ad revenue.

Campaign details

Brand: Jacaranda FM and East Coast Radio Brand owner: Kagiso Media Lead agency: Kagiso Media Contributing agency: None Market: South Africa Industries: Events & experiential, Livestreaming, Magazines - business, trade, Public relations, Radio & audio, Social media, Websites & microsites Radio stations, services Up to 500k