Hydro-Québec: ElectrON Expedition

Utility company Hydro-Québec used a content strategy in Canada to build a sense of pride among millennials and increase engagement among its employees.

Campaign details

Brand: Hydro-Québec Brand owner: Hydro-Québec Lead agency: Touché! Contributing agencies: Lg2, Cossette Country: Canada Industries: Energy & water suppliers Media channels: Competitions & contents, Content marketing, Email marketing, Onlin Up to 500k

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