Hindustan Unilever: Swachh Aadat Swachh Bharat

This case study describes how Hindustan Unilever used three of its brands, Lifebuoy, Domex and Pureit, to help people in India adopt three cleaner habits - washing hands with soap, using clean toilets and drinking purified water - using online video and mobile technology.

Hindustan Unilever: Swachh Aadat Swachh Bharat

Nikshit Shetty and Aunkita Dey

Campaign details

Brand: Lifebuoy Brand Owner: Hindustan Unilever Limited Lead agency: PHD India Country: India Industry: Bath toiletries, soaps, Cleaners & detergents Channels used: Content marketing, Direct marketing, Mobile & apps, Online video, Social media Over 20 million

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