Google: The One Google Project

Google was able to power the global ambitions of Chinese small and medium-sized businesses by using B2C tactics in a B2B campaign, increasing both brand awareness and performance effects.

Campaign details

Brand: Export with Google Brand owner: Alphabet Lead agency: GroupM Contributing agency: BBH China Country: China Industries: Information technology Media channels: Content marketing, Online display, Outdoor, out-of-home, Social media, Word of mou 1 - 3 million

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