Fiat Egea: From inside the plot

Ulas Bozan, Baris Turer, Oya Kaya et al.

Fiat Egea, the car brand, used a partnership with TV series İçerde and an interactive second screen experience to support its brand positioning.

Campaign details

Brand: Fiat Brand owner: Fiat Lead agency: People Initiative Contributing agencies: Zer Medya, Leo Burnett / Voden Country: Turkey Industries: Automakers & marques Media channels: Mobile & apps, Online display, Online video, Social media, Sponsorship - media, Television Up to 500k

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