Eggo: L'eggometer

The Kellogg-owned waffle brand Eggo grew penetration in US households with kids with the launch of the L'Eggometer, a data-driven platform that used Google and Twitter insights to measure parents' stress at breakfast time and provide them with ways to combat it.

Campaign details

Brand: Eggo Brand owner: The Kellogg Company Lead agency: Starcom Contributing agency: Leo Burnett Chicago Market: North America (general region) Sector: Convenience, readymade Media channels: Online video, Product sampling, Social media, Word of mouth, influencers Up to 500k

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