Dulux: Brighter Homes, Brighter Kids

International paint brand Dulux took a multichannel approach to persuade parents to decorate more often to promote its Easy Painting Service and boost sales in China.

Campaign details

Brand: DuluxBrand owner: AkzoNobelAgency: MediaCom ChinaCountry: ChinaIndustries: Home improvementMedia channels: Content marketing, Mobile & apps, Outdoor, out-of-home, Programmatic display, Search marketing, Video on demandBudget:1 -

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