du: Tropa for Life

Du, a local telecommunications provider operating in the UAE only, increased its market share by targeting the expat Filipino community with an exclusive bundle.

Campaign details

Brand: du Brand owner: Emirates Integrated Telecommunication Company Lead agency: Starcom Dubai Contributing agencies: Leo Burnett Country: United Arab Emirates Industries: Telephone & internet services Media channels: Direct marketing, Online video, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - sports, Television, Word of mouth, advocacy Up to 500k

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