Dove: #ShowUs Russia

Skincare brand Dove used a multi-channel campaign in Russia to improve brand awareness and grow sales by taking a stand against digitally distorted images in advertising.

Campaign details

Brand: Dove Brand owner: Unilever Agencies: Initiative Russia, Red line Russia Market: Russian Federation Industries:Events & experiential, Integrated, Magazines - consumer, Newspapers, Online video, Outdoor, out-of-home, Public relations, So Skincare, sun protection Up to 500k

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