Dove: Light hair for a light day

Dove Demi, the shampoo brand, used hypertargeted outdoor media to put the product top of mind at key moments for its young female audience in Vietnam.

Campaign details

Brand: Dove Brand owner: Unilever Lead agency: Mindshare Vietnam Contributing agency: Adtima Vietnam Market: Vietnam Industries: Mobile & apps, Online display, Online video, Radio & audio, Social media, Television, Word of mouth, influencers Medi Hair care 3 - 5 million

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