Dove Deos: Dry Serum mobile campaign

Dove Deodorants ran an interactive mobile ad campaign in the Philippines to educate its target audience of upwardly mobile urban women about its new dry serum deodorant product and drive sales.

Campaign details

Brand: Dove Deos Brand owner: Unilever Lead agency: Mindshare Philippines Contributing agency: Ad Colony Market: Philippines Industries: Mobile & apps, Online video, Websites & microsites Media channels: Deodorants, anti-perspirants Budget: Up to 500k