Dove Deos: Dry Serum mobile campaign
Oscar Maalihan, Rhouel Rallos, Sujay Ray, Jeffrey Ng
Dove Deodorants ran an interactive mobile ad campaign in the Philippines to educate its target audience of upwardly mobile urban women about its new dry serum deodorant product and drive sales.
Campaign details
Brand: Dove Deos
Brand owner: Unilever
Lead agency: Mindshare Philippines
Contributing agency: Ad Colony
Market: Philippines
Industries: Mobile & apps, Online video, Websites & microsites
Media channels: Deodorants, anti-perspirants
Budget: Up to 500k
