Cream Silk: Hydra Fresh – Intense, Dynamic and Interactive

Hair conditioner brand, Cream Silk, used a tech-driven execution to address consumer concerns and drive sales of its new variant in the Philippines.

Campaign details

Brand: Cream Silk Brand owner: Unilever Lead agencies: Mindshare Philippines, AdColony Contributing agency: NuWorks Market: Philippines Industries: Hair care Media channels: Mobile & apps, Online video, Programmatic display Budget: Up to 500k

Executi

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