Cream Silk: Hydra Fresh – Intense, Dynamic and Interactive

Hair conditioner brand, Cream Silk, used a tech-driven execution to address consumer concerns and drive sales of its new variant in the Philippines.

Campaign details

Brand: Cream Silk Brand owner: Unilever Lead agencies: Mindshare Philippines, AdColony Contributing agency: NuWorks Market: Philippines Industries: Hair care Media channels: Mobile & apps, Online video, Programmatic display Budget: Up to 500k


WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands