Colgate Taiwan: Smile Strong, Taiwan

Colgate, the toothpaste brand, highlighted the nation's optimistic attitude to lift people's spirits during COVID-19 in Taiwan.

Campaign details

Brand: Colgate Taiwan Brand owner: Colgate-Palmolive Lead agency: Wavemaker Taiwan Contributing agency: Ogilvy Taiwan Market: Taiwan Industries: Oral health Media channels: Online video, Outdoor, out-of-home, Product sampling, Social media, Sponsorship - sports Up to 500k