Co-op x Live Nation UK: Festival Partnership Programme

Co-op, the food retailer, partnered Live Nation to connect with a younger audience by creating convenient pop-up supermarkets at six leading music festivals in the UK.

Campaign details

Brand: Co-op Brand owner: The Co-operative Group Agency: Live Nation Experiential Country: United Kingdom Industries: Supermarkets & grocery stores Media channels: Events & experiential, Sponsorship, event, property Budget: 500k - 1 million

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