Closeup: Kiss Trigger – Real-time muti-screen sync

Toothpaste brand Closeup engaged TV-to-mobile fingerprinting technology to leverage multiscreen content consumption behaviour and target young adults in Vietnam during the 2018 FIFA World Cup.

Campaign details

Brand: CloseupBrand owner: UnileverLead agency: Mindshare VietnamContributing agency: SilverPushCountry: VietnamIndustries: Oral healthMedia channels: Mobile & apps, Programmatic display, Social mediaBudget: Up to 500k

Executive summary

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