Clear: Shopper Pulse

Unilever-owned dandruff shampoo Clear ran a data-led mobile campaign to carve out market share in the Philippines.

Campaign details

Brand: Clear Brand owner: Unilever Lead agency: Mindshare Philippines Contributing agencies: Inmobi Country: Philippines Industries: Hair care Media channels: Mobile & apps Budget: Up to 500k

Executive summary

Clear, Unilever Philippines' player i

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