Cheez-It Snap'd: Cheese Shortage Concern

Savoury snack brand Cheez-It created a cheese shortage concern across stream-worthy media to promote the launch of its new product in the US.

Campaign details

Brand: Cheez-It Snap'd Brand owner: Kellogg's Lead agencies: Starcom, Leo Burnett Contributing agencies: On Board Experiential, Edelman, Haygarth Market: United States Industries:Online video, Outdoor, out-of-home, Product sampling, Public rela Savoury snacks, potato chips 10 - 20 million

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