Castrol POWER1: The ultimate launch

Motor oil brand, Castrol, targeted Gen Z's passion points of esports and rap music to triple its market share with the launch of its POWER1 ULTIMATE product in Vietnam.

Campaign details

Brand: Castrol POWER1 Brand owner: BP Castrol Lead agency: Mindshare Vietnam Contributing agency: Ogilvy Vietnam Market: Vietnam Sector: Tyres, fuel, accessories, services Media channels: Gaming & in-game advertising, Integrated, Livestreaming, Merchandise & free gifts, Online display, Online video, Outdoor, out-of-home, Public relations, Search marketing, Social media, Television, Word of mouth, inlfuencers 3 - 5 million

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