Carlsberg Danish Quarter x Live Nation UK: Festival Programme

Beryl Crofton-Atkins

Carlsberg, the beer brand, launched Danish Pilsner to music fans in the UK through a number of brand activations at six major summer music festivals.

Campaign details

Brand: CarlsbergBrand owner: Carlsberg Foundation and Carlsberg ShareholdersAgency: Live Nation Marketing PartnershipsCountry: United KingdomIndustry: Beer & ciderMedia channels: Events & experiential, Mobile & apps, Online video, Packaging & design, Social media, Websites & microsites 500k - 1 million

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