Carlsberg Danish Quarter x Live Nation UK: Festival Programme

Beryl Crofton-Atkins

Carlsberg, the beer brand, launched Danish Pilsner to music fans in the UK through a number of brand activations at six major summer music festivals.

Campaign details

Brand: CarlsbergBrand owner: Carlsberg Foundation and Carlsberg ShareholdersAgency: Live Nation Marketing PartnershipsCountry: United KingdomIndustry: Beer & ciderMedia channels: Events & experiential, Mobile & apps, Online video, Packaging & design, Social media, Websites & microsites 500k - 1 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

Learn more Get a demo

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands