Canadian Tire Retail: We Do New

Mass retailer Canadian Tire tapped into the spirit of entrepreneurship to boost sales in Canada and prove it could be first to offer the new products consumers were seeking.

Campaign details

Brand: Canadian Tire Retail Brand owner: Canadian Tire Corporation Lead agency: Touch�! Contributing agency: Taxi Market: Canada Industries: Direct marketing, Point-of-purchase, in-store, Search marketing, Social media, Sponsorship - media, Television, Websites, microsites Department stores Up to 500k