Canadian Tire: Operation puck drop

During the COVID-19 pandemic, Canadian Tire, a retail company, launched Operation: Puck Drop in Canada to increase sales and reconnect with consumers.

Campaign details

Brand: Canadian TireBrand owner: Canadian Tire CorporationLead agency: Touché!Contributing agency: TaxiMarket: CanadaSector: Department storesMedia channels:Content marketing, Merchandise & free gifts, Online video, Outdoor, out-of-home,...