Cadbury: Out of The Box

Cadbury Celebrations, the confectionary brand, used in-store augmented reality to surpass its Diwali sales target in India.

Campaign details

Brand: Cadbury Brand owner: Mondelez Agency: Geometry Encompass Market: India Industries: Packaging & design, Point-of-purchase, in-store, Virtual & augmented reality Media channels: Confectionery Budget: Up to 500k

Executive summary

Diwali is one o

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands