Cadbury 5 Star: Ok Google, eat a 5 Star

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.

Campaign details

Brand: Cadbury 5 StarBrand owner: Mondelez India Pvt. Ltd.Lead agencies: Wavemaker India, Ogilvy IndiaContributing agencies: Google India, ArrowAIMarket: IndiaSector: ConfectioneryMedia channels: Voice, chatbotsBudget: Up to 500k

Executive summary...

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