Cadbury 5 Star: Ok Google, eat a 5 Star

Harsha Vardhan Desireddy, Harshil Vora, Pranjali Singh

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.

Campaign details

Brand: Cadbury 5 Star Brand owner: Mondelez India Pvt. Ltd. Lead agencies: Wavemaker India, Ogilvy India Contributing agencies: Google India, ArrowAI Market: India Sector: Confectionery Media channels: Voice, chatbots Budget: Up to 500k

Executive summary

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