Cadbury 5 Star: Ok Google, eat a 5 Star

Chocolate brand Cadbury used voice command technology to engage with its Gen Z target in India and encourage them to relax with a 5Star.

Campaign details

Brand: Cadbury 5 Star Brand owner: Mondelez India Pvt. Ltd. Lead agencies: Wavemaker India, Ogilvy India Contributing agencies: Google India, ArrowAI Market: India Sector: Confectionery Media channels: Voice, chatbots Budget: Up to 500k

Executive summary